What is Content Curation?
Content Curation is an exercise to continually find, filter (group, organize), and share the most relevant content on specific topics. It is offered to learners as an online tool or through a portal or platform. To expand on this, Content Curation encompasses the following:
1. Finding the best content from multiple sources (usually external content but could also be from an existing knowledge base).
2. Filtering so that only the most relevant content makes it through.
3. Sharing it with the right internal audiences, at the right time, through the right platform.
4.Adding value to that content with commentary, context or organization.
Tip: The concept of Content Curation is akin to generic offering vs. custom offering. It involves a process of identification, sifting through the content, grouping and organizing it in such a manner that it becomes relevant and easy to use for the users. It is normally offered through a dedicated portal or platform
What are the benefits that Content Curation offers and how can it enhance your existing learning strategy?
Content Curation can add value to your Learning strategy and enhance the impact manifold as it helps you:
1. Aggregate meaningful content: With Content Curation, you can gather and organize all relevant online and offline resources in your network and help your learners access them all in one place.
2.Empower your L&D Team and learners alike: Content Curation allows both L&D experts and learners to generate and curate content and make contextual learning material available for everyone’s benefit.
3.Motivate your learners: With Content Curation, you can enable employees to get recognized and rewarded for their contribution, effective usage and learning achievements.
4.Encourage learning as a continuum: Content Curation will help your learners experience constant learning through forums, discussions and chats for peerlevel collaboration. It also provides the choice for learners to build paths and share content. Furthermore, it facilitates creation of strong relationships between experts and learners.
5.Provide personalized feedback through analytics: Through some smart data analytics, the solution can provide personalized recommendations/feedback to learners as to what content they should go through.
Content Curation aligns to the way learners want to learn. Its value in learning can be summarized as follows:
Focused: It has the dynamism of delivering the right information that learners want. Furthermore, it is filtered by experts so that it maps exactly to the learner’s needs.
Continuous value enhancement: Once this is in place, you will see the curated information becoming richer by the ongoing contributions of learners.
Social learning and performance gain: The information will get a wider audience as learners will share it and apply it as this information now maps to their moment of need.
Changing the learning culture: Over time, it will create a learning culture that maps to “Learning for life – Learning as a continuum”.
Why should you adopt it?
While formal and structured learning approaches will continue to be revered in the Learning circles, there is a growing sense of consensus with regard to they being less appealing to the modern-day learners. The reasons are many – longer development time, longer seat times, limited learner participation, higher development costs, time-consuming update processes and so on to mention a few.
Content Curation appeals to today’s generation of learners who are accustomed to looking up information on the Internet. It resonates with today’s learners due to the following factors:
- Focused: Although the information that learners get through Content Curation is dynamic, it is filtered and just what they want, mapping precisely to their needs.
- Continuous value enhancement: Filtering of information by experts notwithstanding, learners get to play an equally important role in curating content and making the content repository richer.
- Social learning and performance gain: When today’s learners find a useful piece of information, they tend to share that information with others. Content Curation allows them to share content with others, thereby creating a larger learning audience.
- Changing the learning culture: Content Curation can serve the purpose of creating a culture of learning as a continuum really well.
Steps for Content Curation
The process steps involved in Content Curation are aligned to its definition and include:
Step 1: Identify the focus areas and suitable content (from internal sources, intranet or external links).
Step 2: Review, sift and filter through the data to determine which assets would be relevant for the users.
Step 3: Make it available to the users by offering themes as standalone resources or through a recommended learning path.
Step 4: Leverage on the expert advise to add commentary on the context and relevancy.
Step 5: Once established, seek feedback, review usage patterns and identify approaches to improve further.
Here is a list of some practical tips that you can use for running the process:
Identify an individual or a team to drive the initiative (Content Curator or a panel of Content Curators).
Start the exercise with areas that can support organizational training impact most effectively and curated content will be able to show a demonstrable gain.
Align a set of experts to the Content Curation Team. Their comments and support will go a long way in enriching the curated content and keeping it relevant and easy to use for the learners.
Identify a dedicated platform for the delivery.
Plan for a multi-device support (include smartphones and tablets) to access the curated content.
Provide flexibility to learners wherein they can go through recommended learning paths, but they must have the flexibility to customize.
Provide social learning aspects that encourage users to share, recommend and in the process encourage more users to be part of the community of practice.
Encourage users to contribute (subject to the validation of the Curator or the Content Curation panel).
Plan for archiving so that you can reuse information in the future.
Plan to capture feedback and implement to sustain the virtue cycle.
Your Micro Guide On Content Curation For eLearning
by Asha Pandey | Chief Learning Strategist, EI Design